MotoAmerica Wraps Up Testing At Circuit Of The Americas

The two-day Dunlop tire test came to a conclusion this afternoon with Monster Energy Graves Yamaha’s Cameron Beaubier ending the day as the fastest rider at the Circuit of The Americas, the site of round one of the MotoAmerica AMA/FIM North American Road Racing Championship, April 10-12.


The carrot of a sub-2:11 lap was hung at the end of the stick after yesterday’s four sessions when Beaubier completed the opening day of testing, held in mixed weather conditions, with a 2:11.910. Today, Beaubier went out and got it done, the 22-year-old Californian taking over a second off his Wednesday best to break into the 2:10s with his 2:10.730 coming in the final of four sessions.


“We started out strong today and put in a solid race stint,” Beaubier said. “This track is super physical and I just wanted to make sure I was solid in a race situation, a race stint. I felt good. I was plugging away at laps and not pushing like crazy. Kinda riding around at 80 percent and getting a good flow going. I felt really good. We put some new tires on for the last session and went out and did some fast laps. I didn’t get a perfect lap in and I made a couple of mistakes and ran into a couple of guys, but I think coming back here for the race we’ll be ready. I can’t thank my guys enough for all the hard work they put in. It’s been crazy. They’ve been staying up until 2 in the morning getting ready for the test. It’s pretty cool they’re working that hard. I just need to keep my hard work up too and get ready for the season.”


Beaubier’s best was .349 of a second quicker than that of his teammate Josh Hayes, the defending four-time AMA Superbike champion lapping at 2:11.079 in the final session.


“I’m very thankful that MotoAmerica had this test prior to the race,” Hayes said. “This was super beneficial for me. We started off a little bit frustrated yesterday but we found some better direction today and I feel better about today than yesterday. I feel like it’s going to be a long couple of weeks before we come back here because I want to keep working. Fortunately, with the MotoAmerica format we’re going to have a bit more time to where we can sort out the motorcycles rather than racing on the very first day that we show up. I’m looking forward to getting back to work.”


Roger Hayden also set his fastest time in the fourth and final session, the Yoshimura Suzuki rider ripping off a 2:11.311. Hayden was pleased at the progress he’d made during the test, but wasn’t happy at being third fastest. He left wanting more, but he’ll get his chance in three weeks.


“For the most part, I’m happy,” Hayden said. “I got going pretty quick this afternoon and consistently so I’m pretty happy with that and we got the tire life a little bit longer too. You’re never happy when you’re a half a second off, but at the same time yesterday we were a lot farther off than that. And I could do those times now by myself. We’re satisfied. As always we could be a little better, but I think we have a good setup for when we come back her for the race. I’m not fighting any big problems. We just have a few little things that we could get working a little better at the low :11s pace, which would have been nice if I could have gotten to the lower :11s a little sooner. Overall we’re happy, but you never leave a test completely happy when you’re third quick.”


Yamalube/YES Graves Yamaha’s Garrett Gerloff was fast yesterday and again today, the Texan leading the way in the combined Supersport and Supertock 600 sessions. Gerloff’s best came in the fourth and final session.


“I’m really happy we got to come test here with everybody and see everybody on the same track, in the same weather conditions,” Gerloff said. “We can see where everybody stacks up so that was really good. It’s also really cool being so close to my hometown of Houston, so it’s all good things. I think we worked a lot and hopefully we’ll come back here with some more speed.”


The fastest of the Superstock 1000 riders was Red Bull Roadrace Factory’s Jake Gagne, the Californian putting his Yamaha R1 fourth overall in the combined Superbike/Superstock sessions.


The Superstock 600 class was led by Meen Motorsports’ Joe Roberts with a lap that would have put him fifth overall in the combined 600 timesheets.  


The MotoAmerica Series opener will be held in conjunction with the Red Bull Grand Prix of The Americas, April 10-12.


Thursday Lap Times (Combined)



  1. Cameron Beaubier (Yamaha) 2:10.730
  2. Josh Hayes (Yamaha) 2:11.079
  3. Roger Hayden (Suzuki) 2:11.311
  4. Jake Lewis (Suzuki) 2:12.289
  5. Chris Fillmore (KTM) 2:13.219
  6. Chris Ulrich (Suzuki) 2:14.733
  7. Elena Myers (Suzuki) 2:19.341
  8. Johnny Rock Page (Suzuki) 2:23.172


  1. Jake Gagne (Yamaha) 2:11.622
  2. Dane Westby (Yamaha) 2:12.117
  3. Dustin Dominquez (Aprilia) 2:14.372
  4. Devon McDonough (Aprilia) 2:17.933
  5. Marcel Irnie (BMW) 2:18.224
  6. Max Flinders (EBR) 2:20.067


  1. Garrett Gerloff (Yamaha) 2:13.420
  2. Josh Herrin (Yamaha) 2:13.465
  3. Bobby Fong (Triumph) 2:13.925
  4. JD Beach (Yamaha) 2:14.754
  5. Tomas Puerta (Yamaha) 2:15.310
  6. Benny Solis (Yamaha) 2:15.743
  7. David Anthony (Suzuki) 2:15.822
  8. Kyle Wyman (Yamaha) 2:18.460
  9. Hayden Gillim (MV Agusta) 2:20.880
  10. Ben Young (Yamaha) 2:17.950


  1. Joe Roberts (Yamaha) 2:14.850
  2. Cameron Petersen (Yamaha) 2:16.862
  3. Ben Young (Yamaha) 2:17.950
  4. Tucker Lancaster (Kawasaki) 2:20.862
  5. Jay Newton (Yamaha) 2:21.151
  6. Kaleb de Keyrel (Yamaha) 2:22.245
  7. Kris Lillegard (MV Agusta) 2:25.360

Two For Two Wheel Tuesday

First off, very excited to hear that Brett McCormick is going to be racing in the US (I would have preferred to see him in BSB but rides were sparse there this year) and he’ll once again be riding for Pascal Picotte on Suzuki’s.  We will get to see him at Daytona, where he’ll race the 200 and Superbikes.  Check out his new lid for Daytona! The work was done by Andre Roy of



Really well done lid!!  Good luck to Brett!!


Now some of you may have seen this on other sites, if not, this is mega cool.  Here is the valve train of the new BMW S1000RR spinning at 14,000 RPMS!!


Honda Out Of US Motorcycle Roadracing

We aren’t much for cutting and pasting press releases and calling it content, but this does pretty much sum it all up nicely.

Honda Press Release
Honda Racing Announcement

HEAD: Honda Racing announcement

For immediate release:

Torrance, CA: During the 2009 AMA/DMG Road Racing series, American Honda
Motor Company, Inc. contracted team personnel, including team Honda rider
Neil Hodgson, to the Corona Extra Honda race team.

Corona Extra Honda race team participated in this series with our
award-winning 2009 CBR1000RR in the AMA Superbike class, unfortunately
participation in this series did not meet our racing goals and objectives.

Regrettably the current AMA/DMG racing environment does not align with our
company goals. Effective today 9/18/09, AHM will not be renewing contracts
with Corona Extra Racing and will be terminating the on-site Road Race
operations by 9/30/09.  All assets will be put into storage for future
consideration. Team staff was informed of these changes today at 1:00PM

From The Archives “Mladin The Destroyer”

This column originally appeared on May 23rd, 2001 on the original Rumblestrip.NET I thought it fitting that I repost it given Mat’s announced retirement at the end of the season. Enjoy!

Mladin The Destroyer

by The Duke

On the flight back to Detroit from Atlanta Sunday night, reflecting on the weekend, I recalled Mat Mladin’s words from the interview I did with him at Laguna during pre season testing – “I think we’re going to win it (the championship) easier than we won it the last two years.” The first two words that popped into my mind were bull and shit. With the quality and level of talent in the series there was no way that was going to happen.

While we are not quite one quarter of the way through the season, those words may yet be prophetic. With 151 possible points this far into the season, Mladin has 136. He has missed out on only 15 points all season! If he continues as he has, he is on pace to score 474 points this season!

Like Patton and the Third Army marching unstoppable across France and Germany, only forces out side his control (for Patton it was Ike, for Mladin who knows yet) can stop him at this point from victory. Like Patton, Mladin has a supporting cast that is almost unequalled. Sun Tzu said that all battles are won and lost before they ever begin. With Mladin and his band of merry marauders this is most evident. Walk by the Yosh trailer that holds Yates and Hacking’s team and there is a buzz of activity, mostly due to how many times they have to repair Hacking’s crash damage. Then go by Mladin’s rig. While busy, there is calmness, a non-frenzied atmosphere. Mladin’s crew have it easy. When was the last time they had to thrash with repairing either crash damage or motor problems? They unload and focus on setup. They are able to maximize their on track time. With Peter Doyle, Reg O’Rourke and Amar Bazzaz at his side, Mladin has assembled perhaps the strongest team since the days of Spencer and Kanamoto or Carruthers and Roberts. The only other team that I would put up against what Mladin has put together would be Eboz with Joey Lombardo and Al Ludington. However, given that Eric must run both the 600 and the Superbike, the Kawasaki effort by design can not be as focused as Mladin’s.

If Mladin and crew go on and win this year’s championship, then I agree with Larry Lawrence who wrote over at AMA Soup that it is time for Mat to go. What more does he have left to prove here? He should be piloting a World Superbike or be back on a GP machine, not stuck in the US.

It’s a shame that he won’t be racing in the WSBK round at Laguna, it would be very interesting to see how not only him but his crew stack up to some of the worlds best. It’s understandable why it won’t happen. Mat has been hired to win the US Championship. Why risk injury in a race that means nothing and throw away the championship here? Sure it would be great to see the Yosh bike running with “The Troys” and Captain America, but it ain’t gonna happen. Factor in the expense of building and testing a bike that will need a different combination due to the use of unleaded fuel in the WSBK series, and with the potential of showing up the Alstare team.

While the Alstare team has struggled, the Yosh team has dominated. I would not discount the level of talent or support here in the US either. With the likes of “The Show” and “The Kid” and their full factory backing from Yamaha and Honda, it is certainly very close to what he would face one level up. The sad thing is, if Mat were Spanish, it would be him and not Sete Gibernau as a teammate to KRJR. Instead of the second Suzuki bike battling for 11th spot every race, as it currently is, it would be running with the front runners trying to get on the box. But I guess the Spanish sponsors, Telefonica and Fortuna, would much rather have a mid pack running Spaniard than a front runner of other nationality. Go figure. In this day and age of politics and economics in the GP, and to some extent WSBK ranks, unless you have personal sponsorship or can bring a big time sponsor with you, you can almost forget about landing the big ride unless you are the factory’s darling. The days of making it on talent alone are over. For Mat to have a shot at this point he needs to bring along someone like Qantas, Fosters or maybe the Aussie Board of Tourism to help him land something. Well that’s more like his agent’s job, but you get the idea.

I don’t care if you make seven figures or not, if there is no challenge how much fun can it be? Well, maybe enough. I have noticed that Mladin seems to have less of a severe look on his face this year. He seems to be smiling much more and even looks content on the podium. Ducati press officer Wendy Hogg, an Aussie herself, and I came up with a different phrase for his look on the box at Road Atlanta, but I’ll refrain from repeating it here since I don’t need Mat calling me about it. Then again, I’ll probably get a call anyway, “OK mate what did it look like?” Don’t get me wrong, Mladin is still a hard bastard who would bite your arm off in a nanosecond if that’s what it took to win, but he doesn’t look angry like he did last year. Be honest, did you ever see a picture of Mat last year where he didn’t look pissed off? He had that scowl perfected to the point that no one would come within 20 feet of him. Maybe it’s having a twenty six point lead this early in the season, who knows? You’d have more luck getting the answer out of the Sphinx. I often think you’d have better luck asking the magic 8 ball [Ichecked, it said “Better not tell you now” -disco]. But that’s fine.

When you are at the level of people like Mladin, Rossi, Fogarty and Lawson, you are not “normal”. You don’t think the same way others do. You have to find new ways of keeping yourself motivated and amused. Hell, look at Anthony Gobert. In 1999 his goal was to see how fat and out of shape he could get and still win races. While he never got to the Scott Gray level of physical (un)fitness, he certainly looked like the Pillsbury Dough Boy out there. But like I said, at that level you are not “normal”. This year Mladin’s fun seems to come from seeing how much misinformation he can throw out about tires without someone calling him on it. At Sears he was talking about how he was using the hardest dual compound tire he could, like you’d use at Daytona. In Europe the riders use the press to psych out one another, but the press there knows what’s going on. I wonder how many here are bright enough to realize how much Mat is trying to use them for his own ends.

So, who has a shot at Mladin this year? Mladin, and that’s it. The way it looks here on the 23rd of May, 2001 is that the only way Mat Mladin will not be a three time AMA Superbike Champion is if he beats himself. Either by mechanical DNF, not likely, or crashing, even less likely. So what will 2002 bring? If things are right in the universe, Mat along with Nicky, Kurtis and Eboz should all be off to Europe to race in the two top series’. Mladin & Chili or Mladin and KRJR? It could happen.


Two Wheel Tuesday Dave Despain On Mat Mladin

Having covered Mat Mladin for over 10 years now I have always been impressed with him, as a man, and as a racer.  I have always found Mat to be very fair.  Back in 2001 at a January test at Laguna Seca I interviewed Mat for the old version of and in transcribing the interview misquoted him.  It was interesting to actually get a call from Mat himself to ask if that is what he had said.  It turned out that he was correct and I was not.  I posed a correction to the interview and an apology for misquoting him and we were good.  In fact as long as Mat wasn’t “working” he was always available for a chat, an interview or just to say hi.  It was also then that I found Mat to have a very good sense of humor.

Dave Despain who I’m going to guess hasn’t always been a fan of Mat given their dust ups in the past still has great respect for the guy and says so here on a recent episode of WindTunnel.


There have been a few things that have really set me off about Roger Edmundson’s Reign Of Terror in the last couple months.  One is minor but important, the other is just inexcusable incompetence.


No I’m not going to go on about the cut in purse and bonus money that was announced last week, that’s just an economic reality.  Besides, did anyone think that was truly going to happen at those levels?


No what has me hacked off are the reassignment of race numbers from riders to teams, and the broadcast schedule for Daytona.


For as long as anyone can remember in motorcycle racing a number has been associated with a rider throughout many international series, including the US. As you go through the years 21 was Eddie Lawson, 34 was Kevin Schwantz, 7 was Barry Sheene, while he started out as 11, 155 became Ben Bostrom’s number 69 is Nicky Hayden, 41 Nori Haga and of course 46 has been burned into out collective conscious as Valentino Rossi.


Now, thanks to the influence of “The Beach Front Mafia” just like NASCAR, the numbers belong to the teams.  So, for 2009 #2 won’t be Jamie Hacking, it will be Ben Bostrom, except in Daytona Sportbike where he’ll be #1 along with Jake Zemke,  HUH???? How can you have two number ones for a class that never existed before,  The convoluted thinking is that since Daytona Sportbike combines the FX class and the 600SS class that you combine number ones make one red and one black.


Seriously, are you kidding me? If you can’t get something so small and basic as this right, how can we expect you to get ANYTHING right.  While some of the riders haven’t spent years building a personal brand around a number like Valentino, there is still a value attached to it.  When you see #16 go buy, will you automatically associate that with Jake Zemke??  Some of the teams have been smart enough to grab the traditional numbers of the riders, Rog Hayden will still be 95, Tommy Hayden will be 22, Miguel will be 17, but many riders will have new numbers for 09.  Yes it’s small, but it’s all the small things that add up to big things down the road.


Item two is the TV schedule for Daytona.  Roger was all happy and joyful when he announced that he had a new TV deal with SPEED a few weeks ago.  What was not said is that the only coverage of Daytona will be for the 200.  No American Superbike, no SuperSport, not a bit of the new hyped SuperPole.  On Friday, March 6th at 8:30PM EST you get the 200, and that’s it!  In years past we got to see ALL the support races, but no more.  Thursday the 5th at 2PM while he SuperSport race is running, SPEED is showing a replay of the NASCAR race from Las Vegas.  Then, at 3:30 when the American Superbike race is going off, SPEED will be showing Truck U.  Finally when SuperPole for the 200 is taking place, under the lights at 6:30, SPEED will be broadcasting Unique Whips!


Talk about your major EPIC FAIL!


Look, I DO understand the economic realities of TV, especially during this current economic unpleasantness, but give me a break, while the motorcycle audience isn’t the largest one you have, it’s your most loyal and vocal, toss us a bone here, would you mind?

Yosh To Run 09 AMA Superbike Series

You won’t see a lot of press releases here, but this is a big one that everyone has been wondering about




American Suzuki Motor Corporation announced today that the Rockstar Makita Suzuki Racing team will compete in the AMA Pro Racing Superbike series for 2009. 

After extensive discussions with AMA Pro Racing, American Suzuki has received
clarification of the AMA rules that will see the Suzuki GSX-R1000 on the racing grid beginning with the opening round in Daytona, Florida in March.

Road racing is an important activity at the professional and amateur levels and Suzuki uses it as much for testing and development as for sales and marketing. Its championship-winning heritage and class-leading sales prove that this competitive activity is beneficial for Suzuki as well.

Mat Mladin, six-time AMA Superbike Champion, will race his No. 7 Suzuki GSX-R1000 in the premier AMA Pro American Superbike class for Team Rockstar Makita Suzuki. Tommy Hayden will race his No. 22 Rockstar Makita Suzuki GSX-R1000 in the same class. New team member Blake Young will round out the three-man Rockstar Makita Suzuki team in the AMA Pro American Superbike class.

State Of The Series: AMA Superbike

When you take a quick glance at the AMA Superbike series, you have to smile and think that all is good with the featured attraction. On the surface, you’d be correct. You have a stacked plate of talent for display. Everything from the up and coming young guns such as Nick Hayden and Eric Bostrom to the establish talent with World Championship credentials (Mladin, Chandler, Slight and Russell) to name a few. There is also a solid core of talent in the mid level that has a chance to win every weekend as well, Yates, Rapp and Hacking immediately come to mind. But as you dig down into it, there’s not a lot below the surface. AMA Superbike is nothing but a house of cards waiting for one tsunami to come through and destroy ten years worth of work to make this series one worthy of world class talent.

The biggest problem the Superbike series has is that it’s propped up completely by the factories. There have been several attempts for outside teams to put together top quality efforts, but the bikes and support are not made available to these teams. The closest thing that has come to a top level private team is the Competition Accessories effort. While they didn’t have the same level of equipment as the Vance & Hines team, Ducati has at least made the effort to support a non factory team, and for that they should be applauded. The Japanese factories would never do that. They demand complete and total control. If the series is to grow and flourish one of the things that will be necessary is legitiment competition for non factory teams. In every other form of motorsports, even motocross of late, there have been non factory teams and riders/drivers who can and do run up front. If your whole series is based on the factory teams, what happens when there is a downturn in the economy and the factories need to cut back? One of the first places they will go to is the race budget. Racing is something that they like to do and want to do, but don’t ‘need’ to do.

There has been a recession going on in Japan for the last seven or eight years. In fact the latest data released by the Japanese government shows that their economy shrunk by six tenths of a percent in the last quarter alone. That means companies are losing money and laying off people, who then have no money to by luxury goods like motorcycles. Lest you think this is just a Japanese problem, pick up the newspaper or turn on Fox News Channel and you’ll see that there are tremors in the force here in the US. DaimlerChrysler is laying off or giving early retirement packages to 26,000 people, WorldCom is laying off 10,000 people, Lucent 10,000 people, Motorola 4,000 people. You get where I’m going here. The economy worldwide, while not in the tank, certainly is on the edge, and depending on which way the wind blows over the next six to twelve months, we could either be OK or in the crapper. Merlin The Sorcerer (also know as Fed Chairman Alan Greenspan), European Central Bank monetary policy, OPEC and general public confidence will determine that. Now I know you didn’t come here to discuss macro economic, and if you did you are a sick individual, we need to talk. Care to discuss Friedrich Hayek’s “The Road to Serfdom”? The point I want to make here is this. Given this somewhat shaky backdrop, what happens if things do go south and the factories pull back their efforts? Who is left to pick up the pieces? In CART or NASCAR or Formula 1 if the factories pull back their direct involvement there are other teams and suppliers to pick up the slack. When Honda pulled out of F1 they still had a presence via the Judd motors, Renault still supplied engines when they pulled out. If Ford were to pull out of NASCAR do you think that Robert Yates or Roger Penske are going to feel much of an impact?

So what happens when Kawasaki, whose revenue comes from shipping, robotics and heavy industry mostly, decides to pull out of the AMA series because they can’t afford it? Who is positioned to take up the Team Green flag? Well back when Rob Muzzy ran the team he still had a parts business to help fund the effort. Vance and Hines or Ferracci Ducati also had business that could help to fund the team if the factory couldn’t flip the whole bill any more. A note here, part of the reason that HMC and Comp Acc do have the US Ducati efforts is that they were willing to pick up more of the bill than Terry Vance. Ducati is a small company, and they could not continue to fund both their efforts in World Superbikes and the US series, even though the US is their largest market. You will notice that they pulled their effort from the British series as well. They are focusing on the world stage where they hope to get a better return on their dollar. Ducati are also one of the few Superbike teams to actively seek outside sponsorship to fund their efforts. Hold that thought because I want to come back to it

Another issue of no outside teams is the lack of development. Again with other motorsports you have some mad genius off in his shop coming up with new motor parts, suspension, aero packages, etc. Where I ask you are the modern day Pops Yoshimura, Rob Muzzy, Eraldo Ferracci or Smokey Yunicks? Men who could be given a machine and almost magically improve it. With the motorcycle industry all you have are the factory supplied parts. If they don’t work, oh well too bad deal with it. In the GP world people like ROC and Harris were able to improve on the Yamaha chassis to the point that the factory team, Kenny Sr.’s, ran it in several races. TSR has improved on the Honda RS chassis. In Superbikes you can’t do that, however, there are other areas of the bike that can be improved. Erion Racing is a good example. Being a satellite team they can do some of their own thing. A big area for them is suspension. Erion runs Ohlins components, while the factory team are required to run Showa. Well what if Showa can’t make a set of forks or a rear shock as good as Ohlins? You did notice that Nicky Hayden didn’t run real well in 600’s last year after being the man on the Erion bike the year before. Well if you’re Erion you can try different things, like checking out the Showa stuff. If you’re factory Honda, who own Showa, you’re stuck with what you have and hope that you can work around it.

OK lets go back now and talk about outside sponsorship. One of the biggest things holding back AMA teams from gaining big outside sponsors is the lack of a good TV contract. It is only in the last few months that Speedvision is in enough homes nationwide that they qualify for Nielson ratings. It’s these ratings that corporate America cares about. If you are on TV, but cannot get TV ratings, why would I want to give you money? It certainly wouldn’t be for the two or three hundred thousand people who come to the races. They can do direct mailing for the same exposure for much less money. Besides, if you have a television contract with a broadcaster who can’t even qualify for ratings, well then you must be some backwater series and I don’t want to associate with that. Trust me on this, I used to work for American Express, I know how these people think. One of the questions now will be how many people watch motorcycle racing? If last year’s indications of the Pocono FUSA race on CBS are any indication, they could be good. That event drew a 1.4 Nielson rating, which means about 1.3 million people watched the race. Now you do have to factor in that it had a lead in of some other major sporting event, I don’t remember what it was, sorry, and some of that may have been the mind set of “lets see what these crazy idiots are doing and see of anyone gets killed.” Sad but true.

To add to this the factories, at least in the AMA series, don’t want outside advertisers. Honda had Camel/R.J. Reynolds tobacco as a main sponsor for a number of years. However, when the contract came up they didn’t work real hard to keep it. And once they were gone they didn’t exactly knock the door down to get someone to replace them. There was a big announcement this year about how Universal Studios was coming on board for the next couple years with the Honda team. Well if you saw how much space they have on the bike you’d laugh! You have to look hard to see the stickers. It takes up all of about four square inches on the bike. And then it’s only a Woody Woodpecker sticker. No name of the company, no tag line. If you didn’t know any better you would assume that the rider put it on there because he liked the cartoon. OK, hands up how many of you knew that the Woody Woodpecker cartoon and image are owned by Universal? Me neither. Now that is strategy worthy of someone with an MBA from the Kellogg School of Management at Northwestern. What I believe is that Universal signed up for the Supercross Team and Honda threw in the road race team as a bonus. There are twice as many races with three times the attendance per race and better merchandising as well. Even Jeremy McGrath is doing prime time commercials for Mazda trucks and 1-800-COLLECT.

None of the four Japanese teams have outside sponsorship, save Honda and that’s just barely. Even the Ducati teams in the US don’t. Both the HMC and Comp Accessories teams are funded by the business running the team. While Castrol doesn’t pay Honda enough money to cover Colin Edwards salary for the year for the naming rites to the World Superbike and Supersport efforts, at least it has the appearance. Ducati has aggressively gone after outside sponsors for their World Superbike efforts. They have now signed a unit of Philip Morris to go along with InfoStrada, who do sports marketing, to help defer the high costs of racing. It takes over $10 million a year to run a World Superbike team and about $2.5 million to run an AMA Superbike team. You would think that teams would want to put the cost of racing on someone elseÕs checkbook, but their desire to control the image of what their bikes look like might just force them out of the series.

If that is the mind set that will continue to prevail, then you will never see the series become more than what it is today. The thinking is too small minded, too limited pie mentality (there is only a limited amount to slice up) versus big picture mentality . The big picture says that there are 275 million people in this country and maybe one million of them know about motorcycle racing. That means there are 274 million people I can go after. The limited pie theory says that of that one million I have to fight for my five or ten percent because it will never be any larger than that.

In 1978 there was this regional sporting series that most people in the world had no idea about. It had a fan base of maybe one million people. Funny thing is, they had a few people with some vision and some determination. Twenty two years later they sold the TV rights for $1 Billion, yes that’s billion with a capital B, dollars and now out draw the National Football League on attendance. Yes that little series of former moonshine runners from the backwaters of the American Southeast, NASCAR. Who would have ever thought that watching cars drive around in circles for three and four hours would be such a big deal. Today though, the who’s who of corporate America adorn these machines. Everything from DuPont paint and Miller Beer, to Kellogg’s cereal and Viagra.

What the series is in dire need of is a good flushing. A serious revolution to overthrow the current regimes. The current system is too entrenched for any meaningful change to occur. There are too many people who have much to lose if things change. The mindset of most people in the industry is that they are happy to have what they do, don’t complain, don’t rock the boat. This was illustrated in an IMAX like quality to me during the ’99 Mid Ohio race. Larry Meiers was up in the media area talking about how things used to be. What he said, and this is burned into my memory, though maybe not the exact quote, was this: We should be happy with what we have. (Talking about TV coverage) Fifteen years ago there was no motorcycle racing on TV and now there is, what are you complaining about? Well Larry, and everyone else out there, what I, and many others complain about is that it’s “THIS” mentality that will hold us back. It’s not just TV, it’s everything. People in the industry are so afraid to upset what they have for fear of losing it that they will lose it for lack of progress. A wise man once told me you are either going forward or you are moving backwards, there is no neutral gear in the universe. If you are not making progress then the world will pass you by.

While we many not need someone to lead this revolution with the charisma and iron will passion of a Che Guevara, someone like the Octagon group would be sufficient. It wouldn’t be that difficult. The AMA could still put their stamp on it to satisfy their ego, but there would be someone with the knowledge and skill to advance the series in the US. This wouldn’t be unprecedented, the Supercross series is an AMA series, but SFX (you know, the people who own PACE and the FUSA series) run and promote it. I’m not saying that it’s “THE” answer, but it would be better than what we have.

More than anything I want to see the US series grow and flourish. I want it to be the series by which all others are judged. To accomplish this though will not be easy. Wow now THAT is a major understatement. It might be easier to document cold fusion in the next ten years than turn the AMA series around. The one thing that will not help this happen is silence. Only by demanding more and better quality products and production for the series will it ever become something that the general public will know or care about. Otherwise, and mark my words here, five or six years down the road this series will be a shadow of itself and be about as relevant as a single grain of sand on the beaches of Daytona.